Despite the growing popularity of wellness apps, maintaining long-term user engagement remains a challenge. Repetitive notifications, poor timing, and limited personalization reduce motivation, causing users to stop tracking their habits after the initial excitement fades.
Based on the research insights, I designed a wellness experience that prioritizes engagement over simple tracking. The app delivers personalized and timely notifications, gamifies daily habits with XP and achievements, and motivates users through progress visualization and rewarding interactions, making healthy routines more enjoyable and sustainable.
I Documented the Process using the notion software
Here is the UX research Link
https://defiant-crowley-880.notion.site/Case-Study-fitness-app-3774ca5670018056ae3efd25d34d1c79?pvs=74
